In the world of public relations, getting results for clients doesn't matter if they don't know about them.

PR reporting is the foundation for communicating your impact to clients.

It's the single most important part of a PR campaign because it shows the value of your work.

To be one of the PR pros you need to go beyond communication expertise within reputation management, content creation, media relations, corporate social responsibility, and social influence. You also need to have a clear focus on how you will monitor and measure results.

Here we'll give you the pillars of PR reporting, so you always get it right.