Posted May 24, 2019
•
6 min read
How can you use RFM in your marketing? | dotdigital blog
These personas are created by giving each customer three scores. The scores are based on the recency (R), frequency (F),
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Dotdigital
Featured by Keap
