The best demos aren't about showing every single feature in your product – they're about understanding the root cause of your customer's pain and finding an effective solution for it.

No one understands this better than Lish Gates, who at the time of the interview was Director, Global Revenue Enablement at B2B search giant Algolia. She's currently Director of GTM Enablement at Lattice. We talked in a recent episode of the Demo Diaries podcast about revenue enablement, training the right way, and more!