The moment e-commerce and retail marketers plan for all year is almost here. Check out some of their favorite strategies to deliver your best BFCM yet.
Last year, Cyber Monday became the biggest online shopping day ever, with shoppers spending a record $11.3 billion. That spending made up nearly a third of the $35.3 billion consumers spent during Cyber Week. Mobile was a major driver of this growth, driving a record 51% of online sales during Cyber Week.

With so much potential revenue on the line, it's important to look back to what's worked before, as well as how others are thinking about their future strategies. We tapped a few of our innovative agency partners to share their tips for holiday marketing success. Here's what's top of mind for them this season.

Be sure to explore our 2023 BFCM Planner to get SMS message templates, sign up for our planning webinar, and get inspired by how other brands have achieved holiday success with SMS and email.