The tools you use to do research have a direct impact on the kind of data you'll
be able to gather. That's especially true when it comes to keyword tools. A
great keyword tool provides actionable data on specific search queries and helps
you identify potential keyword opportunities you otherwise wouldn't have
considered.

Long gone are the days when you could brainstorm some search terms for your
site, mix them into your content (or advertising copy), and test to see what
worked. Savvy marketers