In this article, we'll break down what's entailed with video podcast formats and how you can make it work for your marketing team. Here's what we'll cover:

What's the difference between an audio podcast and a video podcast?
Why should my company make a video podcast?
What's the winning formula for your marketing team - do you produce only audio or implement a video podcast?
How do you plan for the production of video podcast episodes?
How does a video podcast fit into your team's overall marketing strategy?