It's difficult to be agile in discovering, vetting, testing, and
launching new tech for your sales stack. So, too many
companies are sold a tech stack, unaware that they're
not building with agility in mind. There are two camps,
those who hesitate because managing their tech stack
is risky and expensive and those who understand that
it is more risky-and pricey-to ignore technology as a
competitive advantage. No matter where you are in sales,
large company or small, you understand this all too well.
The challenge is in knowing what tools you need in order
to help the team reach the company's sales goals, and
then setting out to find tools that will get those results.
You need a well-designed, thought out sales tech stack
without risking the rollout of technology that isn't sticky,
efficient, user-friendly and becomes shelf-ware, an all too
common result in today's sales organizations.

This is simply a framework to help you begin managing
your tech stack on purpose, in a way that gets results.
It's meant to help you start with the end in mind and lay
out a path to get there. It was written to help simplify the
challenge of choosing technology that will help your sales
teams become more efficient and successful. You can be
agile without all the risk if you can commit to this.