In this episode, Splash's Chief Marketing Officer, Kate Hammitt, joins Jonathan Gandolf, Founder and CEO of The Juice, on his podcast The Content Cocktail Hour. Tune in to hear them discuss how to:Use event-led growth as a repeatable and scalable go-to-market strategyCreate an event strategy that aligns with every stage of the buyer's journeyEffectively use virtual and in-person events to build relationships and trustSet success metrics and measure ROI across different event typesEngagement