Need some insights about how to become a successful performance marketer? This article provides actionable takeaways that you, as a CMO, can use to build up your performance marketing capability. (You can also grab a FREE performance marketing ebook to get even more details.) Start impressing the board with your insight into what activities will drive performance and, therefore, the bottom line. Performance Marketer Tip 1: Find a Tool That Measures ROI We have access to reams and reams of data. But data is about as useful as a chocolate teapot if it doesn't tell us what we need to