Dear Sales leaders- let's face it, GTM teams and Salesforce have a complicated relationship. It's like that ex who constantly promises to change, yet somehow ends up "borrowing" your favorite hoodie for the third time. Deep in your heart, you know it's bad, but the memories (and sunk costs) keep you clinging on. And no, you're never getting that hoodie back.
But what if I told you this dysfunctional relationship with Salesforce doesn't have to be your reality? Buckle up, GTM leaders and RevOps heroes, because it's time for some tough love.