Do you ever feel like your property's Instagram looks like it was designed by a committee with opposing agendas? Marketing multiple hospitality experiences under one roof without giving your audience whiplash is one of the industry's greatest challenges-yet it's essential for success in today's competitive landscape. In this episode of Social Pulse: Hospitality Edition with Agorapulse's Chief Storyteller Mike Allton, our guest today has mastered this balancing act. Adir Tal, the marketing mind behind La Hotspots Calamigos Guest Ranch and the Victorian transition from world-traveling DJ to Hospitality Innovator. He's now an expert at telling cohesive brand stories while juggling