Associated with
Emil Kristensen
Laura Gee
Posted Dec 13, 2021
•
6 min read
Future Proofed Metrics (thanks, iOS15!)
As your ecommerce superpower, the Drip team is creating more sophisticated ways to collect customer insights. We've implemented an update to calculate revenue attributed to email that avoids the impact of iOS15 inflated open rates. The point is, you can continue to rely on your metrics to guide your strategy now and in the future.
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