13 min read
MEDDIC Sales Explained: How To Use and Implement the Common B2B Sales Approach
The MEDDIC sales methodology was first developed in the 1990s by Jack Napoli and Dick Dunkel at PTC. Using the MEDDIC framework, they were able to increase sales from $300 million to $1 billion in just four years. Since then, MEDDIC has become one of the most popular and widely used sales methodologies in B2B. In this article, we'll take a closer look at what MEDDIC is, how it works, and why it's so effective. We'll also provide you with some tips and best practices for implementing MEDDIC in your own sales process.
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