If you own a business, bidding on ad space to place ads for your company is a great way to increase website traffic as well as conversions. Not only are search engines a great location to place ads, but so are social media platforms like Facebook. However, if you're interested in a Facebook ad campaign, one of the first things to come to mind is likely the cost.

How much will I pay for Facebook ads? Will it fit my social media marketing budget? What is a good cost per click on Facebook ads, anyway?