Key Takeaways
The entire leadership should own the GTM motion – it is not just a sales
or marketing strategy.
GTM strategies are iterative and dynamic; you cannot simply 'set it and
forget it'.
Successful companies need to have RevOps leaders, with clear visions
and understanding of the company's health, data, and strategy.
The importance of all team members taking responsibility for net NRR.
Total Relevant Market (TRM) is a much more relevant KPI than total
addressable market (TAM).