As a marketer, I've often found myself in the position of having to quickly turn around market-facing messaging or content. Whether it's email messaging, website language, or brand concepts, marketers need to be able to quickly understand what will resonate with customers. Leading-edge marketers are always on the lookout for ways to optimize the customer experience at each stage of the buyer's journey. Access to fast human insights is one of a marketer's most effective tools to better connect with customers throughout their journey. Gathering human insights from your customers enable your team to directly connect with people who align with your ideal buyer personas, on-demand.