Below are some of the most entertaining and engaging product quizzes that are being used today. Beauty, health, and everyday products are mostly featured in this because these industries are much more focused on individual preferences. Since consumer preferences vary, each product quiz generates recommendations based on each individual.

Trust is one of the most important building blocks between a brand and its consumers. Building consumer trust at scale can often be a challenge. Through product quizzes and continuous connection with consumers, loyalty will grow. As loyalty grows, consumers' confidence will grow as well. If a consumer feels confident and trusts who they are buying from, they will be eager to purchase again in the future.