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Entering a New Product Category? 4 Tips for a Successful Launch
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Shuang Esther Shan Shuang Esther Shan
Gogo Zoger Gogo Zoger
Ryan Close Ryan Close
4 min read
Entering a New Product Category? 4 Tips for a Successful Launch
Shopify Shopify

Ryan Close created a new product category, competition for his own brand Bartesian, and signed deals with one of the world's largest liquor companies.

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