Is this the end of offer-led email marketing? | dotdigital blog
Posted Mar 21, 2017 5 min read
Is this the end of offer-led email marketing? | dotdigital blog

You're a marketer, I'm a marketer, and the two of us are also consumers. We've therefore been the receivers, and more than likely the senders, of an offer-focused email – and there's strong evidence to support why this is commonplace. Well, so we thought ...

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