Tradition runs deep in the manufacturing industry, especially for companies that have been around for a long time. Whether it's a family-owned business or a corporate manufacturer, relationships with wholesalers, distributors, and partners are an important part of the equation. Over time, these relationships and other traditional business practices cultivate cultural identity and become simply the norm, and "the way you do business."

A strong corporate heritage is a great thing, especially when you can tie it to your brand-but it can also make or break a company. If you're not careful, this legacy way of thinking can hold you back and prevent you from making change. And as we saw at the beginning of 2020, embracing changing times and digitizing initiatives can never take a back seat.
Join us April 15 for Manufacturing Insights: Enterprise Service Management to see how manufacturing leaders have broken traditional barriers to reinvent their business models within customer experience.