A social media value chain, sometimes known as a social media funnel, converts your audience into customers. I'm going to share the conversion optimization journey a potential client takes on the road to becoming an ambassador for your brand. The following seven steps can help you create an impactful social media value chain. How Does a Social Media Value Chain Work? Different industries have different ways of referring to the phases of the funnel. How they are used depends on their product, the amount of touchpoints needed, the price points, and the size of the company. Example of a long