Do You Understand GenAI? You Need To, Especially If You're A CX Leader
Associated with
Brandon Purcell Brandon Purcell
Christina McAllister Christina McAllister
Colleen Fazio Colleen Fazio
Joana de Quintanilha Joana de Quintanilha
David Truog David Truog
Dr. Maxie Schmidt Dr. Maxie Schmidt
Martin Gill Martin Gill
Posted Oct 3, 2023 6 min read
Do You Understand GenAI? You Need To, Especially If You're A CX Leader

Do you understand generative AI? Forrester's data shows that 54% of AI decision-makers believe their organization's executive team is "very familiar" with it - but we've observed widespread misunderstandings among execs of what it is, how it works behind the curtain, and what it can do. So last week we published a new, FAQ-style report [...]

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