The customer path to purchase has changed rapidly (and continues to). There used to be a time when shopping just occurred in brick-and-mortar shops and, in the early days of eCommerce, on the personal computer. That kind of buying is still going on today, but now people prefer to use several different platforms and devices in a single buying period. In addition, to make it even more complicated, new channels are rising on a continuous basis. In this article, I will explain to you everything you need to know about Omnichannel marketing, and at the end of this, you will get 5 strategies on how to apply this great form of marketing to develop your business.