Today, we're here to talk about the collaboration between sales and marketing and how to make it better. Historically, sales and marketing have existed as separate but not quite equal entities, sometimes making it difficult for companies to move forward and achieve goals in a cohesive and efficient manner.

Every company wants to make their account-based marketing more efficient, but "how?" remains the critical question. Streamlining the process is especially difficult when you consider how much technology stands to be adopted today.

Fortunately, we're breaking it down step by step.