The article discusses how social media influencers can earn significant incomes through affiliate marketing links, which involve promoting products and earning a commission for each sale made through their referral. Marketers leverage influencer-specific links to track performance and determine the effectiveness of their partnerships. However, the article argues that assessing revenue generated by influencers is just one aspect of evaluating partnership marketing efforts. It emphasizes the importance of introspection on placements to understand where links perform best within the ecosystem. Furthermore, the article suggests going beyond flat commissions by incentivizing influencers with dynamic commissions based on performance indicators such as cart amount, length of stay booked, or the number of tickets sold. This approach aims to maximize the effectiveness of affiliate marketing partnerships and boost sales in an uncertain economic environment.