Associated with
Anna Yukhtenko
5 min read
How Hutch Uses Digital Analytics to Validate New Game Concepts
We recently sat down with Anna Yukhtenko, head of analytics at Hutch, for a webinar on Player Retention and Revenue Growth in Gaming. The following explores our discussion about how the U.K.-based game developer uses Amplitude Analytics to validate new ideas by focusing on key metrics such as retention and customer lifetime value (CLV).
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