Our Place Uses SMS as a Key Ingredient in Their Retention Strategy
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Kayla Ellman Kayla Ellman
11 min read
Our Place Uses SMS as a Key Ingredient in Their Retention Strategy

Learn how the beloved cookware brand is making customer retention their bread and butter.
Our Place took the internet (and kitchens) by storm when they launched their Always Pan® in 2019. The brand set out to streamline cookware, and in the process, the act of cooking, with the all-in-one toxin-free, ceramic, non-stick pan designed to do everything.

The pan is lauded for being aesthetically pleasing enough to leave on your stovetop, but for Our Place, it's not just about looks. It's about making cooking less complicated, so people can enjoy the experience, and, hopefully, be inspired to share their dishes with family and friends.

In the years since their viral debut, Our Place has created a whole line of colorful, high-quality kitchen staples that bring joy to home cooking and eating.

We chatted with Belinda Chung, Senior Manager, Lifecycle Marketing at Our Place, about the brand's approach to creating products that align with their mission, increasing the lifetime value of their customers, and more.

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