The webcast followed an IDC InfoBrief, sponsored by Oracle, which looks at the future of CX. With the InfoBrief concluding that CX will become the main differentiator among Telcos - the key question addressed by the webcast is not if to invest in CX, but where to invest in CX to avoid falling behind. For those that missed it-here's an edited transcript from the session – but you can always watch the webcast here (registration required).