Can We Trust View-Through Conversions? (Experiment Results!)
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Kristen McCormick Kristen McCormick
Posted Mar 3, 2022 8 min read
Can We Trust View-Through Conversions? (Experiment Results!)

View-through conversions have always been a controversial PPC metric in Google Ads. Find out what view-through conversions are, how to track them, and an interesting experiment conducted to test their validity.

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