How Retailers Can Tie Objectives to Tactics and Prove ROI to the C-Suite
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Alex Timlin Alex Timlin
Posted Mar 14, 2019 8 min read
How Retailers Can Tie Objectives to Tactics and Prove ROI to the C-Suite

In our growing digital economy, traditional retailers face an enormous task: maintaining customer retention amidst a gigantic shift from brick-and-mortar to online. The e-commerce movement has spurred countless changes that retailers are being forced to contend with. Among them is figuring out how to remain relevant to customers who are also adapting to the "one-click ... Continued

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