Erica Schneider retraces her journey on this episode of the Leadership Backstory.
During our conversation, Erica discussed:

-the concept of personal branding and the importance of approaching it as "powering your platform." She emphasizes the need to lead with authenticity and creating an online persona that reflects one's true self rather than conforming to a specific brand or image.
-building relationships and connecting with others on a personal level, as well as shifting the focus from transactions to meaningful connections. She also talks about the balance between sharing personal stories and providing value to the audience, promoting the idea of being true to oneself while still delivering valuable content.
-And much more...