Customer Data Platforms are today's water-cooler chat topic of choice. Many thought leaders have been quick to sing the platform's praises, making professionals eager to implement the solution in their own organizations. This leaves decision makers with the difficult task of selecting the ideal vendor. Luckily, we're here to help. Our own Chief Growth Officer, Josh Francia, evaluated 30 vendors during his CDP search. According to him, here are the five big questions you should ask before buying a CDP: