What does your 2021 Amazon advertising strategy look like? Whether you're looking for ideas or confirmation that you've chosen the right Amazon ad strategy for 2021, this post offers insight into some of the most effective tactics companies can use to improve their Advertising Cost of Sale (ACoS), conversion rates, and brand awareness in 2021.

Keep reading to learn more about these seven Amazon advertising ideas for 2021, which include:

1. Increase conversions with optimized product listings
2. Drive immediate sales by targeting ASINs
3. Build brand awareness with category targeting
4. Secure more product orders with Sponsored Display audiences
5. Improve ACoS by testing and optimizing campaigns
6. Grow revenue by expanding into international markets
7. Maximize performance by remaining flexible