Associated with
Lindsay Tjepkema
Posted Jun 6, 2016
•
3 min read
Beat the Buzz: Boosting your Mobile Marketing Muscle
We see new marketing strategies launching every day. They create hype around the latest bright and shiny mobile application or site, but miss the mark to become integrated into consumers' daily lives. This 'roar to a whisper' is a result of marketers forgetting to account for user engagement when developing their mobile strategies, and how ... Continued
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