The Black Friday and Cyber Monday buzz extends beyond eCommerce and retail brands, encompassing a global audience. Brands targeting a wide demographic can leverage this excitement. Swisscom, a prominent communication brand in Switzerland, utilizes Storyly to engage with its audience beyond bill payments. They crafted a Black Friday quiz focusing on the history of Black Friday campaigns and customer habits, achieving an impressive response rate of up to 43%. This approach demonstrates the potential for diverse brands to captivate their audience during the BFCM period