These days a good level of customer service is expected from companies, regardless of what they're selling. That's why good quality customer service isn't enough anymore. An excellent level of customer service is what sets brands apart from their competition. The importance of customer service has grown to be the key factor people use to decide where they spend their dollars.

90% of Americans use customer service as their measuring stick on whether to do business with brands. Almost two-thirds will take their business elsewhere if your customer care isn't up to expectations. So, what is customer service, and how can businesses up their game from "good enough" and deliver the excellent level of care customers demand?