A recent survey indicates that finance leaders in the field of higher education are dissatisfied with campus technology. The survey of chief business officers and senior financial officers across the United States shows less than half (49%) agree their institution makes efficient use of technology.

This trend needs to change if campuses hope to attract and retain more students. Enrollments are predicted to begin a long decline in 2018, and that spells bad news for revenue. For most U.S. colleges and universities, enrollment is their number one source of funding.
To make up for the shortfall, institutions of higher learning are turning to new sources of funding. Some are partnering with corporations. Some are looking overseas. Still others are turning to continuing education, expanding their existing programs and launching new ones to attract adult learners.

Each of these strategies requires innovative marketing and recruitment tactics, enabled by the latest technologies. Today's students-especially Millennials raised in a mobile world-expect the same kind of digital experience from their schools as they get from popular consumer brands like SnapChat, Instagram and YouTube.
If you want to offer a digital campus that attracts and retains students, your institution should focus on these key areas: