AI and Marketing: Understanding Customer Behavior, Personalization, Efficiency, and Real-Time Decision Making
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Posted Sep 19, 2023 3 min read
AI and Marketing: Understanding Customer Behavior, Personalization, Efficiency, and Real-Time Decision Making

A recent BCG research article highlighted the increased relevance of AI in the marketing sphere. Artificial Intelligence is disrupting traditional marketing methods by focusing on individual customer needs and behaviors instead of general market trends.

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