Associated with
Jay Baer
Posted Sep 9, 2015
•
11 min read
Does Your Content Marketing Pass the Mom Test?
Today, I had the honor of delivering a keynote address to more than 3,000 content marketers at the Content Marketing World 2015 event in Cleveland. For the first time in my long career as a speaker, I used no slides whatsoever. I just talked about where content marketing is going, and how content marketing professionals can continue to succeed....or fail to do so.
This is the text of my keynote:
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