Posted Feb 17, 2025 7 min read
Why Open and Click Tracking No Longer Matters (And What to Do Instead)

Email tracking isn't what it used to be. Privacy changes, spam filters, and shifting technologies have made open and click rates unreliable. In this episode of Content Logistics, host Baylee Gunnell sits down with Jacob Brain, Director of Operations at Marketers in Demand, to unpack why traditional email metrics are failing-and what marketers should track instead.