In my professional opinion, a lot of TV commercials are not worth the price. I get into this debate many times with marketing officers around potential reach vs. actual reach. But one time a year, these TV commercials become just as impactful as the game... and it might be the most underpriced deal in all of advertising On today's episode, I sit down with the legends Boomer Esiason and Gregg Giannotti aka Gio on their morning show and talk about the ad spend with the most value, WineText.com and a bit about what it's like to be a Jets fan. I hope you all enjoy this one!