How do you define success as a content marketer?
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The easy answer is traffic, leads, and sales, but if that's where you stop looking, you're missing a lot of opportunity.
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Reducing churn, increasing lifetime value, faster product adoption... while harder to measure, you can feel the impact of these metrics.
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This was the focus of my conversation with Melissa Eisenberg, Sr. Content Strategist at DocuSign. Her job at DocuSign is to focus on the post-sale customer experience, which includes creating content that helps new customers be more successful with the product faster.