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Will Whitham
Posted Jul 12, 2022
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21 min read
Brands in the age of irrational advocacy
What is it about some brands that create cult-like devotion from customers? That's a question we're tackling with Dan Cobb, Chief Strategy Officer and CEO of Daniel Brian Advertising, as we examine how and why customers can become "irrational advocates" for brands, and what this means for CMOs.
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