As companies strive to keep up with the latest marketing trends and invest in platforms to deliver exceptional customer experiences, they often prioritize customer data orchestration over the foundational aspects of content creation, management, and distribution. During this session, Scott Brinker and Brian Kavanaugh will delve into the solution as they discuss the importance of Digital Asset Management (DAM) and the defining features of a best-in-class DAM in 2023 and beyond.