Associated with
Jessie Johnson
Posted Apr 5, 2022
•
8 min read
Let's Chat About Conversation Automation Technology In B2B Marketing
B2B conversation automation technologies support marketing, sales, and digital experience optimization use cases aligned to the revenue engine, helping providers meet the changing information needs throughout the buyer's journey and postsale customer lifecycle. Here are several key learnings on this topic from Forrester's recently published report, New Tech: Conversation Automation Technology For B2B Marketing And Sales, Q2 2022.
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