On this episode of The Marketer's Journey, I interview Melissa Hanson, VP of Marketing for Trimble Transportation. Trimble is a massive organization with a lot of employees. It has many different products spanning many different industries but they all focus on connecting the physical and digital world. Marketing for an organization of this size requires a very specific strategy and an understanding of when it makes sense to operate in silos and when it makes sense to operate autonomously, always keeping your customers in mind. On today's episode, Melissa and I discuss her take on revenue marketing and what it truly means for marketing and sales to work hand in hand.