The role of sentiment analysis in marketing
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Posted Apr 8, 2024 11 min read
The role of sentiment analysis in marketing

Delivering successful campaigns hinges on understanding your target customers. When you know how they feel about your brand, products and industry, you can reasonably predict what it takes to build a campaign that resonates.

Today's customers are sharing feedback in new ways. Often, that feedback isn't given directly to the company. Gathering as much insight as possible from the feedback you have is crucial. Without sentiment analysis, you only capture a small part of the big picture.

Sentiment analysis marketing is an AI-powered technique that decodes the nuanced emotions and opinions your customers express online, producing insights about what truly drives your target audience.

In this blog, you'll learn how to amplify the impact of your marketing strategy using sentiment analysis.

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