Associated with
Emily Hunt
What Beauty Brands Can Learn From the Estée Lauder Deciem Deal
On Feb. 23, Estée Lauder announced its plans to pay $1 billion for a majority stake in Deciem – a Canadian-based company that owns multiple beauty brands. The Ordinary, Deciem's flagship D2C brand netted $460M in sales the past year and has developed a cult-like following. In this article, we'll explore The Ordinary's winning eCommerce strategy and provide tips to take it to the next level.
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