I truly believe that culture is one of the most important things about a company. A strong culture, built on respect and appreciation for everyone, goes so far in defining a brand.

When a leader takes the time to invest deeply in the culture that they are creating, it's felt in every part of the business-from the way the team is treated, to the interactions with clients, to the vibe of the social media content shared by the brand. There is no mistaking a strong and authentic culture, which is why it's essential to invest in your team and create an environment that feels supportive.