Are your sales targets being met? What is the average sales cycle duration? How many deals did your team close last month? How many new leads are in the pipeline?

These are just some of the questions you should ask when evaluating your sales team's efficiency.

But here's something that many businesses overlook – when evaluating your sales department, it's not just your performance you should analyze... you also need data on how your competitors are performing and what numbers they're seeing.

This way, you'll have an objective perspective on whether your met